In November 2021, a new product began appearing in Lululemon’s Canadian stores. Alongside the leggings and yoga mats was what seemed to be a slender wall-mounted mirror with a glowing white “M” in its centre. When customers tapped on a workout listed on an iPad beside it, the reflective surface turned black. Next to the user’s reflection, an image appeared from the ether—this time, a man with a pair of dumbbells.
“What’s up, what’s up, what’s up!” the cheery holographic figure called. Pop music started blasting in the background. “Team 100, I’m Gerren Liles, and this is your fifteen-minute training class focused on your arms and your abs.”
