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Fortune
Fortune
Chloe Berger

Lululemon backtracks on yoga pants with weird backside

(Credit: Simon Dawson—Bloomberg/Getty Images)

It’s not you, it’s the leggings. And even Lululemon knows it. 

The athleisure brand made an almost-$100 dollar pair of leggings that allegedly flattened customers’ behinds with an ill-placed back seam. The effect is that the wearer’s backside is elongated. Released on July 9, the “Breezethrough” yoga pants line was unveiled to mixed reviews. Specifically, the V-shape design that stretches to the waistband was deemed as often unflattering. 

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