Good morning! OpenAI CFO Sarah Friar shares that 75% of company revenue is from consumer subscriptions, Nasdaq CEO Adena Friedman talks IPOs, and NIL superstar Livvy Dune has a vision for her own brand after college. Have a lovely Tuesday.
- College career. In the three years since the NCAA reformed its name-image-likeness rules, allowing college athletes to earn money for the first time, some of the biggest winners have been female athletes. They range from Caitlin Clark and Angel Reese (and the monetized personal brands they brought to the WNBA this season) to athletes in sports without as clear a professional path—like the Louisiana State University gymnast Livvy Dunne.
Dunne, now 22 and entering her fifth year on LSU's gymnastics team, has been a breakout NIL superstar. With 4.5 million followers on Instagram and 8 million on TikTok, the gymnast has inked deals with brands including activewear-maker Vuori, American Eagle, and Nautica. She ranks No. 2 on On3's list of NIL athletes by valuation, with her worth pegged at $4 million, behind only football star Shedeur Sanders. Right now, she is the top-ranked female athlete by far; the next-highest female earner is LSU basketball star Flau'jae Johnson, ranked at No. 25 with $1.5 million.
