The LPGA is enjoying record television ratings, with July being the most-watched in the tour’s history, according to a report by Sports Business Journal.
The 2023 U.S. Women’s Open, held for the first time at historic Pebble Beach Golf Links, certainly provided golf fans a reason to tune in. And they stuck around. Despite a leaderboard devoid of most of the tour’s big names, the third and final rounds on NBC each surpassed 1 million viewers. Sunday’s action peaked at 1.59 million, the best number of the season. The prime-time NBC window also helped the cause.
