The biggest women’s golf tour in the world is set to name a strategic advisor as it searches for investment to boost both its profile and broadcast coverage, with the LPGA Tour saying they believe to be “sitting on a gold mine” if they can increase coverage and finances.
Over the past two weeks, the sport’s centre stage has been on the team environment rather than the more frequent solo play tournaments, with first the Solheim Cup and then the Ryder Cup both providing thrilling drama and exceptional storylines across the course.
