Electric cars are widely seen as the cleaner choice on the road. But according to Gunnlaugur Erlendsson, founder and CEO of technology company ENSO, there is a significant environmental cost hiding in plain sight: the tyres.
"Tyres are one of these really complicated products we don't really see very often, even though they're absolutely everywhere," Erlendsson tells Euronews Earth. "The whole global economy runs on tyres."
