Dating app Bumble has found that the rising cost-of-living has led to a new trend of ‘cash-candid dating’ - which refers to being more honest and open about finances with your date. New consumer research reveals that talking about your money situation on a date is no longer taboo, with some straight-talking Gen Z and millennials discussing their salary with a new flame almost straight away.
This openness about finances and dating has led to a rise in ‘low-key’ dates - a date with little to no costs involved, which ultimately leads to less financial pressure. Across the UK, 1 in 3 people (34%) aged 18-34 are now more likely to suggest a free date activity, such as a walk in the park or on a beach, than they were at the start of this year.
Bumble’s research, commissioned through YouGov, has found that amongst Gen-Z and Millennials (people aged 18-34):
