While love is in the name, some more cynical viewers might say that Love Island is a springboard to a career as an influencer or reality TV star, rather than a genuine search for love.
Whether this is true or not, it's certainly clear that some ex-Islanders have gone on to build impressive businesses - and earned plenty of cash in the process. From fashion to real estate, Islanders have pursued various paths to build their own companies.
A new report from SeedLegals, who analysed earnings listed on Companies House, has revealed which contestants are earning the most from their business empires, as reported by the Sun. Overall, the data shows that contestants from season four own the most profitable ventures combined.