Love Island suffered a huge blow to ratings on Monday night (June 5) as Maya Jama slow-mo strutted into the Majorcan villa for the first time. The ITV2 reality show, usually a huge hit with viewers and a sure sign that summer is here, was watched live on the channel by 1.3 million viewers on Monday, as series 10 got underway.
According to the BBC, this figure is down by a million from the series eight opening episode in summer 2022, which was watched by an average TV audience of 2.4 million. Four years ago, the first episode of the 2019 series attracted a staggering 3.3 million.
The fall in ratings comes amid suggestions that the nation's obsession with the reality dating show has waned. Despite this, fans have been full of praise for Bristolian bombshell Maya, who was announced as Laura Whitmore's replacement in late 2022.
