With their faces on TV every night, the stars of Love Island cash in when they leave the villa.
Brands including Pretty Little Thing all make a beeline for the most popular contestants and many of the Islanders go onto make some serious money.
Molly-Mae Hague, 23 has an estimated net worth of £6m after PLT made her creative director.
While Gemma Owen reportedly bagged a £100,000 deal with the brand.
However, many of this year's contestants were quids in before strutting their stuff in South Africa.
Here's the lowdown on their salaries.
Zara Deniz Lackenby- Brown - £72,000
Model, actress and property developer, Zara was a busy bee before she went on Love Island.
The average salary for a model is £40,000 and as a property developer the Londoner could be earning up to £32,000 depending on her level.
Zara also has 22,600 followers on Instagram,which could earn her between £100 and £180 per post.
Her total income could be around £72,000, according to price comparison site Idealo.co.uk.
Olivia Hawkins - £67,000
Ring girl Olivia was doing very nicely for herself before Love Island, according to reports.
The 27-year-old actress was also a body double for celebrities including Michelle Keegan and Emma Watson.
The estimated salary of a ring girl is around £40,000, however with her roles in James Bond and music videos for Craig David and Tom Zanetti, Olivia could have brought home a cool £67,000 per year.
Ron Hall - £40,000
We've already seen Ron's stunning family home in Essex on Aftersun, leaving viewers stunned by its size and glamorous decor.
The financial advisor could be on a salary of £40,000, however if he were to move up the ranks, the 25-year-old could command £60,000 for a senior role.
Lana Jenkins - £39,000
Lana from Luton is a celebrity make-up artist, who was recently pictured with Michelle Keegan on the set of Brassic.
A make-up artist can earn an average salary of around £39,000 or roughly £20 an hour depending on the size of the job.
When she leaves the villa, false eyelash brand Eyelure could come knocking after the company worked with Millie Court, who won Love Island in 2021.
Shaq Muhammad - £29,000
Shaq works in airport security in a role which pays around £29,000 a year.
The Londoner has been on quite a journey on the show having been dumped then showered with affection by Tanya. Many are now predicting the 24-year-old could clean up if he wins the show with a string of lucrative endorsement deals.
Will Young - £28,000
Farmer Will has a million followers on TikTok and is thought to be making around £28,000 a year from his family's farm.
His popular presence on social media, including £260k followers on Instagram, means he could also be bagging anywhere up to £10,000 per post, depending on their engagement.
•Love Island is on Tuesday on ITV2 at 9pm