Will Young's parents have defended the future Love Island star amid backlash from animal rights groups.
His mother has blasted critics who are attacking the budding reality TV star online - calling the 'nasty comments' about her son 'completely wrong'.
Will's dad also backed the 'modern generation farmer' and claimed his child was 'simply showing what life is like on a farm', but admitted he doesn't necessarily 'approve' of all the videos his son shares online.
The farmer, 32, was branded a 'disgusting creep' by PETA (People for the Ethical Treatment of Animals) earlier this week, after a now-deleted TikTok clip showed Will dancing around a sheep giving birth before moving the newborn lamb to the music.
Re-sharing the clip to Instagram, the organisation wrote: "This farmer is a disgusting creep!
"He’s dancing over her body as she gives birth! Then he forces the second-old baby to ‘dance’ for clout on TikTok."
A representative of PETA then went on to say that the fifth generation farmer should be ashamed of posting TikTok dances with a seconds-old lamb for 'social media clickbait'.
But Will's parents have hit back at critics and defended their son, who is due to enter the Love Island villa in South Africa on Monday night.
His proud mum Jenny Young insists her son is a "lovely, caring, young man" and always looked after and nurtured his pets as a young child.
"Those people making all those nasty comments are completely wrong. He is such a caring person," Jenny told the MailOnline.
Will's father, Andrew, 55, added his belief some critics may have misinterpreted his son's since-deleted TikTok clip - explaining how Will actually added music to the clip after tending to the sheep.
"He would never trivialise something as important as lambing. People have taken the video completely the wrong way," Andrew argued.
"He is a modern generation farmer. I may not approve of all the videos but he knows what he is doing and has built up a big following."
He goes on to explain how Will is "simply showing what life is like working on a farm" and he was not dancing around the sheep - that was all added in the edit.
PETA Vice President of Programmes Elisa Allen previously told The Sun : "Women want a man who cares about animals, not someone who exploits them for their fleece, their flesh, or social media clickbait.
“Mr Young might want to consider that the cholesterol in meat and dairy can clog the arteries to all organs, not just the heart – and switch to a vegan diet if he wants to please his partner in the villa or later in his life."
Will's family farm is estimated to be worth around £1.6 million and has a cottage - called The Dairy - which can be rented out for £600 for three nights on Airbnb.
Will is one of the 10 singletons who will enter the plush new luxury £1.2million South African mansion next week.