Love Island's Gemma Owen has signed a deal with fashion brand Pretty Little Thing.
After leaving the villa, rumours surfaced over which fast fashion brand will pick up the 19-year-old. Boohoo and Misguided were some of the top guesses but it appears Pretty Little Thing are the ones moving forward with the star.
The fashion company posted the news on their Instagram with a shot of Gemma signing the deal. Picturing Gemma surrounded by pink pastel furnishings, the caption said: "IT’S OFFICIAL. Welcome to the PLT family @gemowen_1. We can’t wait to show everyone what we’re working on…"
READ MORE: Gemma Collins supported by fans as she prays for family
Discussing the deal, Gemma said: "I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.
"The team has been amazing and I'm excited to get to work and start designing some collections for you all."
PrettyLittleThing CEO Umar Kamani said: "Gemma is the perfect person to represent the PLT consumer; she's smart, confident, ambitious and has a much loved, relatable style.
"We're very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers."
Gemma follows in the footsteps of ex-islander Molly Mae who currently acts as the company's creative director after signing a "seven-figure deal" in 2019. Since then, Molly's net worth has skyrocketed to around £4.5million
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