Ekin-Su Cülcüloğlu has teased that she will be "running over for a hug" with anyone she sees wearing styles from her Oh Polly collection, as the fashion range launches today.
It's the first partnership for the reality TV star, 28, since she was voted the winner of this year's Love Island alongside her boyfriend Davide Sanclimenti, 27, a few weeks ago.
She announced her collaboration with fashion brand Oh Polly earlier this month after heading out to Los Angeles to work on promotional content for the new collection.