Before he's even been seen on screen, Adam Collard has fuelled a Love Island backlash as viewers hit out at ITV bosses for letting him come back, with them and a women's charity raising serious concerns about past his behaviour.
Adam, 26, was first a contestant on Love Island back in 2018, with him earning a reputation as bit of a heartbreaker, at the very least, as he turned his attention to a number of different girls in the villa. He also provided that year's series with it's biggest mystery as fans were left asking 'What did Adam do?' after seeing a clip of love interest Rosie Williams shouting at him.
As tempers flared, Rosie was left upset by the way she'd been treated by Adam, but the Newcastle personal trainer showed no regret and questioned her version of events, accusing her of 'insecure behaviour.'
