When Love Island returned to TV this week for its 11th series, the headlines were dominated by the addition of the first ever celebrity contestant, the former Towie star Joey Essex. But the WhatsApp conversations have already turned to familiar territory: what the islanders are wearing.
With the programme taking place in Mallorca, the typically young, typically honed islanders spend their days in skimpy swimwear gossiping about other members of the show, flirting and arguing. In the evening, they do the same, but having adopted a “go hard or go home” approach to dressing up, with the women in dresses with midriff-revealing cut-outs, crop tops and boob tubes.