In the opening episode of Love Is Blind: UK, the residents of the “male living quarters” – overcome by the imminent possibility of meeting their future wives, the testosterone surging through the air like Ambi Pur: Homme – break into a spontaneous rendition of Craig David’s 7 Days. It is a nod to the UK “flava” of this new adaptation of Netflix’s hit dating show and the whirlwind romances they are about to embark on: only slightly more protracted than David’s week-long tryst and with much higher stakes.
After six seasons of the US Love Is Blind, the format is now well established: men and women, confined to separate pods, go on a series of dates, getting to know each other from opposite sides of a wall. In 10 days or fewer, they choose one of their dates to get engaged to. Only then do they lay eyes on them and test their connection in “the real world”, before deciding at the altar, a month later, whether they wish to go ahead with the marriage. It all makes David’s packed schedule look rather restrained.
