Popular Love Hearts sweets have been rebranded as Kind Hearts - and the new packs have eight new messages.
The rebrand follows the launch of an 18-month collaboration between Swizzels and YoungMinds, the UK’s leading charity fighting for young people’s mental health. Demand from young people for support and advice through the YoungMinds website has significantly increased since the beginning of the pandemic.
Through the collaboration, Swizzels aims to raise awareness of the importance of mental wellbeing by encouraging fans of the brand to be kind to one another, whilst also promoting resources the YoungMinds has available for young people struggling with their mental health, reports BirminghamLive.
