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The Guardian - UK
The Guardian - UK
Lifestyle
Esther Addley

Love at first bite: how Britain fell for a little Portuguese custard tart

Nuno Mendes Britain Jeremy Lee London Lisbon United Kingdom
A Portuguese custard tart (pastel de nata) on a plate with a coffee
A Portuguese custard tart (pastel de nata) with a coffee at Santa Nata in Covent Garden, London. Photograph: Linda Nylind/The Guardian

Francisco Oliveira was working in finance in Lisbon when he decided to move to London to sell custard tarts.

The son of two bakers, he could see Britons were developing a taste for the traditional Portuguese pastel de nata, but his plans for the new business were nonetheless bold – to sell tarts and not much else.

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