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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Louis Vuitton wins logo battle despite fiery backlash

Louis Vuitton store front .

Chinese drinks chain Molly Tea has been instructed to pay US$1.5 million to iconic fashion brand Louis Vuitton due to a recent logo dispute. The luxury fashion house claimed that its opponent had copied the iconic four-petal monogram, resulting in a major settlement to correct the alleged infringement.

Despite Louis Vuitton being one of the most recognisable fashion logos in the industry, many came to the defence of Molly Tea, claiming Louis Vuitton's iconic monogram has origins beyond its brand conception. With the recent court decision dividing the internet, it's clear the tension is much more than a minor design scuffle.

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