Following in the footsteps of competitors Hermès and Gucci, Louis Vuitton is seeking to make its footwear more sustainable. The luxury brand is launching an updated version of its LV Trainer — a design created by late menswear artistic director Virgil Abloh — now crafted from 90 percent recycled and bio-sourced materials. In line with its new build, the sneaker also boasts Louis Vuitton’s sustainable development logo.
LV’s new take on the Trainer arrives a year after the brand introduced its first unisex and eco-friendly sneaker. Dubbed the Charlie, the silhouette is also made of 90 percent recycled and bio-sourced materials, with a goal of appealing to a more mindful consumer market. As a Forbes report highlights, both Millennials and Generation Z shoppers prefer to buy from sustainable brands — meaning luxury labels have to offer something other than flashy motifs if they want to make sales. Louis Vuitton’s Charlie and reworked LV Trainer are likely just the beginning of what the label has planned for sustainable styles.
