Louis Vuitton is launching beauty. The news arrived today, March 5, just as Paris Fashion Week F/W '25 gathers steam for a week of shows. La Beauté Louis Vuitton will debut in fall of this year, joining the ranks of other prestige fashion houses who newly play in the makeup pond, like Celine, Valentino, Prada, Dries Van Noten, Carolina Herrera, and Gucci, as well as long-established beauty titans like Dior and Chanel.
Dame Pat McGrath—known fondly as "Mother" to many in the beauty community—will join as Creative Director, Cosmetics. She's worked with the brand for over two decades, contributing many swoon-worthy makeup looks to LV runways, most notably flames on models' foreheads for the 2019 cruise collection and graphic David Bowie-esque looks to the 2016 resort show in Palm Springs.
