In a true David versus Goliath struggle in the business world, the French conglomerate Louis Vuitton has launched an intellectual property lawsuit against the Portuguese liqueur producer, Licores do Vale.
The French firm says the Monção company's use of an LV (with an inverted V) on the labels of its bottles, and a graphic for its brand's communications, are too similar to the one used by the fashion house in its productions.
