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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley in Avignon

Louis Vuitton captures zeitgeist for conclave chic at Avignon show

A bit Joan of Arc, a bit Janis Joplin: a model walks the runway at the Louis Vuitton Cruise 2026 at the Palais des Papes in Avignon.
A bit Joan of Arc, a bit Janis Joplin: a model walks the runway at the Louis Vuitton Cruise 2026 at the Palais des Papes in Avignon. Photograph: Sylvain Lefevre/Getty

The pageantry and drama of the papacy is very much on trend. Hot on the heels of white smoke at the Vatican and Conclave in cinemas, the gothic Palais des Papes in Avignon, home to the popes of the 14th century, hosted a Louis Vuitton catwalk, the first fashion show at the palace in its 700-year history.

There was no shortage of pomp and ceremony in the central courtyard of one of Europe’s largest medieval structures, where 400 chairs with tall, arched backs and plush, cardinal-red cushions were ranked tightly for Brigitte Macron, Cate Blanchett, Pharrell Williams, a clutch of celebrities making a post-Cannes detour, and a select few of Louis Vuitton’s most deep-pocketed clients.

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