Sitting underneath Geely's massive corporate umbrella, Lotus has reinvented itself since it's no longer a niche automaker. Gone are the days when Norfolk used to sell only sports cars as the Emira – the brand's final ICE model – is available alongside two electric models: Evija hypercar and Eletre SUV. A sedan will join them by the end of the year. A Macan-rivaling crossover and an electric sports car co-developed with Alpine will arrive by 2026.
What comes next? Lotus' commercial boss told Autocar the British brand is keeping its options open by analyzing what people want. When asked about the prospects of a wagon or a shooting brake, Mike Johnstone said: "Consumer tastes change, new market segments appear, and new technologies come into play that means we could do things in a different way."
