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Fortune
Fortune
Prarthana Prakash

Loss-making U.K. retailer Boohoo wants to reward its top team with millions in bonuses—and its shareholders aren't happy

(Credit: Dana Pleasant—Getty Images/boohoo.com)

Boohoo has had a lot to cry about lately. The British retailer, which owns PrettyLittleThing and Debenhams, saw sales and profits fall sharply last year following poor demand.

Yet that’s not stopped it from rewarding its top team with a £1 million ($1.28 million) bonus each. The move has angered the Manchester-based retailer’s shareholders, The Times reported, and it’s also raised questions about why Boohoo is awarding generous bonuses amid pre-tax losses worth £160 million ($204.8 million) in the year ending February 2024.

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