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Evening Standard
Evening Standard
Lifestyle
Nicole Ocran

Lorna Luxe’s high street denim collection marks a new start for the OG influencer

I tried on Lorna’s River Island edit - (Nicole Ocran/The Standard)

Lorna Luxe built an online empire on the power of clothes. Now, after an unimaginable personal loss, she is thinking differently about what getting dressed can do for us. As she launches her new denim edit with River Island, I met the original influencer to talk about fashion as armour, identity and starting again – then put the jeans to the test myself.

Talking to Lorna on FaceTime feels exactly like watching her on stories. The 44-year-old fashion influencer and brand founder has been a staple in my feed for years. Her personality is as I’ve known it since about 2015. Like talking to your oldest friend who will be honest with you when you need it, but still be warm and generous.

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