In 2025, Clavicular, 20, whose real name is Braden Peters, became one of the most recognizable faces of the online “looksmaxxing” movement, a controversial internet subculture centered on maximizing physical attractiveness through extreme methods such as “bonesmashing.”
His content often revolved around hyper-disciplined routines and experimenting with chemicals, including substance use, to achieve what many of his followers described as the “ideal male physique.” Meanwhile, critics accused him of promoting unrealistic standards and even body dysmorphia among men.
In April 2026, Clavicular had to be hospitalized after passing out while livestreaming, reportedly suffering an overd*se, and vowed not to use any substance in the future.