
The Black Friday fashion deals have already begun to arrive. So our expert fashion team has scrolled through our favourite retailers' collections, picking out the pieces that are genuinely worth your money. From cosy knitwear pieces to sparkly partywear dresses – you'll be glad you snapped up these deals before the festive rush.
If you've ever waited until Black Friday only to miss out on your favourite fashion items, it's worth browsing the early discount sales before the big day. There are plenty of early deals to choose from, and not only are there key staples to fill your winter capsule wardrobe, but there are also a range of stylish fashion accessories that make fantastic gift ideas.
Plus, with many of our favourite retailers updating their Black Friday fashion deals daily, shopping early means you can secure the best sizes and invest in the pieces you want whilst avoiding that last-minute panic. Whether you're refreshing your wardrobe, planning for the party season, or Christmas shopping, these deals are worth seeing.
Our Favourite Black Friday Fashion Deals
- Amazon: Black Friday deals live now
- AllSaints: 35% off on everything sitewide
- Boden: Up to 60% off selected items of womenswear
- Anthropologie: 25% off everything and an extra 30% off on sale
- Rixo: 25% off everything sitewide
- DeMellier: DeMellier are running 20% off sitewide with code: BF20
- Strathberry: 25% off everything
- Hush: Major discounts and 20% off everything on site
- White Stuff: Savings on almost everything
- Phase Eight: 25% off all collections
- Whistles: 25% off everything on site
- Mint Velvet: 20% off everything with code: BF20
- Abbott Lyon: 35% off sitewide on jewellery with code: BLACK35
- FitFlop: 40% off everything Black Friday Sale
- Aspinal London: up to 50% off early Black Friday event
- Selfridges: Sale offering major savings
Early Black Friday fashion deals

The Fair Isle pattern on this wool-blend jumper is extremely timeless, whilst the rich chocolate brown colour is an on-trend choice. It's made from an alpaca wool blend for a cosy soft finish.

DeMellier has to be one best British brands for luxurious accessories, and they are now running 20% site-wide. The New York bag is owned by plenty of our favourite A-listers, including Katie Holmes and Reese Witherspoon.

With 25% off sitewide at Rixo, now's the time to snap up this beautiful leopard print coat. The silhouette is 70s-inspired, and it's made from soft, brushed felt and finished with a hand-painted Bohemia Leopard print pattern.

These slippers have to be some of the best UGG dupes available, holding a striking resemblance to the iconic Tasman style. Plus, they are made from genuine leather for a durable finish.

These Pyjama trousers are made from 100% cotton for a soft finishing touch, and feature a relaxed straight leg fit. This cheerful swan print design can be worn all year round. Pair with the matching shirt.

Mint Velvet has 20% off with code: BF20. This versatile denim dress is worth every penny. From pairing with some knee-high cowboy boots heels to teaming with thick tights and your best white trainers, the styling options are endless.

These earrings are favoured by royalty. Kate Middleton has been spotted wearing them on several occasions. The perfect gift idea, or a purchase to elevate your festive attire, these earrings are a premium choice.

The quickest way to liven up a block coloured look has to be by adding some bold, patterned trainers to your outfit. These leopard print trainers are selling quickly, so we'd recommend adding them to your basket asap. Schuh is home to some of the best Black Friday fashion deals.

If you're on the hunt for the best wide-leg jeans, Mint Velvet is the right place to look. This dark indigo pair are made from a comfort stretch denim, so they don't just look the part, they're a practical choice too.

When the temperature drops, investing in vibrant knitwear is a must. This soft alpaca jumper will add a touch of liveliness to dark winter neutrals. Wear with dark denim jeans and brown suede boots.

Not Christmas party ready yet? This sparkly beaded bag fits the party brief perfectly. Wear with your favourite little black dress, or sharp tailored separates and kitten heels.

Well-loved by fashion enthusiasts, Veja trainers deliver on style and comfort. This suede chocolate brown pair feel effortlessly on-trend, and we love the contrasting baby blue detailing.

Whilst ME+EM doesn't participate in Black Friday, they do have a really good sale on. The perfect party piece, wear this dress to almost any festive special occasion. Style with black strappy heels and add a sleek black blazer for extra warmth.

Luxe up your jewellery collection with this gemstone ring; alternatively, gift it as the most thoughtful present. Choose your favourite gemstone and finish.

If you're looking to elevate your dress collection, look no further than Rixo. Home to some of the best wedding guest dresses, take your pick from the fabulous range. This dress has a playful polka dot body and is panelled with contrasting leopard print pleats.

This luxurious winter coat is made from soft faux fur for an extremely cosy finish. You'll want to wear it all winter long. Layer over chunky knitwear, satin blouses or your glamorous eveningwear.

Kate Middleton has been spotted with Aspinal of London's Mayfair bag on several outings since 2018. It features a classic top-handle style, a croc texture and a vintage appeal that make it the ultimate investment piece.

These knee-high boots will become your best friend through the cooler months. Their leather finish makes a durable and warm choice for every smart winter occasion.

Cashmere on sale is hard to come by, so we would reccomend adding this sweater to your basket before it sells out. The swingy silhouette will be a flattering fit on a range of body types.

Reduced by almost 50%, if you're looking for a pair of the best wide-leg jeans, these should be a top contender. With plenty of 5-star reviews, you simply can't go wrong.

Featuring luxe cubic zirconia minute markers for added sparkle, a premium pearl effect dial, and an on-trend mixed metal chain, this elegant design will dress up just about any outfit.

This shearling-lined bomber will keep you cosy all winter long. It features a chocolate brown colourway and a soft shearling inside for maximum warmth. With 40% you can't go wrong.

Perfect for a festive soiree, these sequin flares will make you stand out from the crowd this season. Style with a black satin blouse, a sharp blazer or some knitwear for a more smart-casual feel.

These trainers by Hoff have been spotted on Sienna Miller on several occasions. Add these vibrant trainers to your shopping basket before they sell out!
While there are plenty of brilliant early deals to shop now, it's worth remembering that not every brand has launched its discounts just yet. Some launch closer to the actual Black Friday date – 28th November 2025. However, it's always a good idea to check when your favourite brands are launching their deals so you can avoid the last-minute rush.