Have you seen it yet? If you find yourself in the West End in the next week, you’ll certainly do well to miss it: the front page of this iconic newspaper, but as you’ve never seen it before, animated for the first time on the immense screens in London’s Outernet district, which includes 23,000 square feet of wrap-around, floor-to-ceiling 16k-enabled screens, right outside Tottenham Court Road Tube station.
For those unfamiliar with the capital’s buzzy new billion-pound entertainment district Outernet London, these aren’t just billboard versions of the Evening Standard’s unmissable daily cover. They are the most advanced immersive screens in the world, standing proud in the heart of central London and set to broadcast an exclusive animated version of this paper’s cover as hundreds of thousands of copies are distributed around the capital each day.
