On the heels of a breakout junior season at Michigan, running back Blake Corum has landed a landmark NIL deal this week with an apparel company co-owned by one of his heroes, Baseball Hall of Famer Derek Jeter.
Corum, the reigning Big Ten Player of the Year, was introduced on Thursday as the first student-athlete ambassador for Greatness Wins, a brand co-founded by Jeter and Untuckit’s Chris Riccobono in the summer of 2022. The NIL deal is Corum’s first since announcing in late February that he would return for his senior season, three months after he suffered a knee injury that ended his junior campaign after 12 games.
“After wearing the number 2 for my whole life because of Derek Jeter, it feels surreal to be working alongside him and the Greatness Wins team in this new chapter, as I head into my last season of college football,” Corum said in a statement.
