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Evening Standard
Evening Standard
Business
Josie Clarke

Long summer, Oasis and cost of living dominated 2025 sales trends – John Lewis

John Lewis saw record sales of swimwear as the traditional summer months waned, up 18% in September and 28% in October (John Lewis/PA) -

The long, hot summer, the Oasis reunion tour and ongoing cost-of-living pressures dominated shopping trends this year, according to John Lewis.

The UK’s warmest summer on record saw the usual spikes of fans, ice cream and outdoor furniture at the department store and its supermarket chain Waitrose but four major heatwaves led to record sales of swimwear as the traditional summer months waned, up 18% in September and 28% in October.

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