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The Guardian - UK
The Guardian - UK
Business
Matthew Weaver

London theatre show’s cake poster falls foul of junk food ad rules

TfL London Obesity Victoria
Slice of Victoria sponge
Let them ad cake? The poster depicted a bride and groom on top of a Victoria sponge. Photograph: Getty Images

London’s transport network has defended a decision to ban a theatre poster featuring an image of a Victoria sponge cake for flouting rules aimed at tackling childhood obesity.

The proposed poster for Tony n’ Tina’s Wedding depicted a bride and groom on top of a severed wedding cake with a jam and cream filling.

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