
Qantas has extracted absurd amounts of publicity over its plans for flying non-stop between London Heathrow and Sydney, and also between Australia’s largest city and New York.
In 2019, you might recall, the Australian airline launched what it described as test flights from London and New York to Sydney to see how travellers responded to ultra long-haul flights. This stunt repeated a trick first carried out by Qantas in the 1980s, when it flew a Boeing 747 non-stop from Heathrow to Sydney. The perennial problem through the decades: none of those flights carried paying passengers or cargo.