London Sock Company: The British brand loved by Ryan Reynolds and Pierce Brosnan

What do Ryan Reynolds, Dwayne ‘The Rock’ Johnson, Pierce Brosnan and Hugh Jackman all have in common? Leading man energy? Sure! Hollywood good looks? Well, of course. But and lesser-known perhaps, they all have an adoration for London Sock Company.

The brand was established in 2013, after its founders Dave Pickard and Ryan Palmer made the leap from the corporate world to fashion. “I remember working hard on achieving a specific level on the corporate ladder, and then getting there and just feeling pretty deflated. Like, is this it? I spent the following year dedicated to finding the next fun adventure, which for me was going to be a start-up,” Pickard explained. “Over a lot of beers, together we came up with London Sock Company. Something we were both really excited about.”