London’s race to the fintech frontier puts it in pole position for attracting start-ups

The City of London is keen to attract the next wave of fintech start-ups

(Picture: Shutterstock / ZGPhotography)

London’s reputation as a financial centre has been under siege this year, with a dearth of company flotations and challenges from Paris and Amsterdam to its crown as Europe’s main venue for international business.

But a survey into an important niche in the market has revealed that the capital retains its ability to shine in the competitive and fast-growing world of start-up companies, especially with fintech firms. It shows that London is the region’s most successful place for employees of so called ‘unicorn’ companies -- privately-held or recently floated firms with a valuation of over $1 billion -- to establish new start-ups.