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Evening Standard
Evening Standard
Business
Jonathan Prynn

London has the world's strongest marathon brand says new study

London Brand Finance London Marathon New York Paris
The London Marathon is rated highly for its backdrop of famous landmarks, including Tower Bridge (Aaron Chown/PA) - (PA Archive)

London has the world’s strongest marathon brand beating rivals New York and Paris, according to a new study.

The 26.2 mile London race, being held for the 45th time this Sunday tops a list of the world’s 50 most prestigious marathons compiled by specialist analysts Brand Finance.

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