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Marie Claire
Marie Claire
Lifestyle
Lauren Cunningham

London Fashion Week Faces a Shake‑Up—and It’s Particularly Exciting for the Fashion Industry

London Fashion Week AW25 Erdem backstage.

"Fashion is not just about shows and clothes. Fashion gives us a preview of society’s next chapter. It’s time to write a new story together," said Laura Weir, the new CEO of the British Fashion Council, at last night's summer party. And with that, she announced a new and particularly exciting action plan to put British fashion—and, importantly, London Fashion Week (LFW)—back on the map.

After all, as any fashion fan will know, LFW has been rapidly losing talent to the likes of Paris and Milan for several seasons now—Victoria Beckham, Stella McCartney and Paul Smith among them.

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