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Jack Moss

London Fashion Week A/W 2024: Molly Goddard to JW Anderson

JW Anderson at London Fashion Week A/W 2024.

London Fashion Week A/W 2024 heralds the 40th anniversary of the event, which despite earlier iterations, was inaugurated in the early 1980s by British PR maven Lynne Franks (Franks was said to be the inspiration behind Absolutely Fabulous’ Edina Monsoon). Since, the week has held its unique balance of rising stars – perhaps best represented by fashion incubator Fashion East – and the city’s blockbuster names, from Vivienne Westwood to Burberry (and even featured an appearance from Queen Elizabeth II, who attended a Richard Quinn show in 2018). 

This latest edition looks set to continue the week’s legacy, beginning on Friday evening with a return to London Fashion Week from historic British house Dunhill after four years (it heralds the arrival of new creative director Simon Holloway). Elsewhere, perhaps the two biggest draws are JW Anderson – its eponymous designer Jonathan Anderson first rose to prominence at Fashion East in the 2010s – and Burberry, where Daniel Lee will show his third runway show for the historic British label. Rounding out the schedule are a mix of the week’s stalwarts, including Molly Goddard, Simone Rocha, Roksanda, Erdem and Ahluwalia, alongside a raft of next-generation talent, from KNWLS, Aaron Esh and Conner Ives to the Central Saint Martins MA fashion show.

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