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Cycling Weekly
Cycling Weekly
Sport
Adam Becket

London e-bike sharing scheme investigated over 'free' claims

Forest e-bike in London.

A London e-bike sharing company is being investigated by the Advertising Standards Agency (ASA) over its claim that users can have "10 minutes free daily", which is attached to all its bikes across the capital.

The ASA confirmed the investigation into Forest this week after London Centric revealed that it had contacted the regulatory body over the claim.

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