Lomography just created a super affordable, idiot-proof film camera that doubles your number of photos — and it comes pre-loaded with a roll and the instructions are literally printed on the body

Photograph of a young woman holding the Lomography Half-frame Simple Use Reloadable Film Camera .

• Lomography has released a new version of its ‘Simple Use’ disposable-style film camera
• It’s half-frame, meaning it exposes half a frame of 35mm film at a time to effectively double the shot count
• It comes pre-loaded with a roll of film, in a choice of color or black & white

Many people are put off trying out film photography because they perceive it to be too complicated. Lomography tries to take some of that mystique out with its disposable-style ‘Simple Use’ cameras — and today, the analog specialists have announced the new Half-frame Simple Use Reloadable Film Camera, which doubles your shot count from a standard roll of 35mm film.