I love a bit of exciting interior news, and the launch of Loloi Rugs' new furniture brand, Joon Loloi, is an announcement you do not want to miss. We know and love Loloi's stunning rugs from their collaborations with designers and brands, including Joanna Gaines, Chris Loves Julia, and Rifle Paper Co. They offer everything from playful patterns to cozy neutral designs that add a bit of soft comfort. But now the iconic rug brand is moving into furniture, and the chic, new collection has something for every room and everyone.
Joon Loloi is a second-generation home brand founded by brothers Cyrus and Steven Loloi. Cyrus says both the name and brand are inspired by their family's Persian roots. "'Joon' is a term of endearment and expression of care for others in Farsi. It captures the spirit of the brand: that home is as dear to us as it is to you — while paying homage to our family's Persian heritage," adds Cyrus.
