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Cinemablend
Cinemablend
Entertainment
Adam Holmes

Loki Season 2 Executive Producer Explains How Its Use Of McDonald’s Is More Than Just Product Placement

Loki's Sophia Di Martino as Sylvie wearing McDonald's uniform

Although the Loki Season 2 trailer teased some exciting things to come for the next chapter of Tom Hiddleston’s adventures as the Asgardian God of Mischief, there was an interested plot twist left out of that preview and saved for another one. Earlier this month, McDonald’s released an “As Featured In” video showcasing all the mentions/appearances of the restaurant in various movies and TV shows, and the next season of Loki was among the montage. However, this isn’t just the upcoming Marvel TV show squeezing in some product placement and promoting a tie-in sweet ’n sour sauce in real life, as executive producer Kevin Wright explained that there’s a narrative reason for the fast food chain’s inclusion. 

As seen in the first “As Featured In” video and the Loki-specific one following shortly thereafter, the title character, Owen Wilson’s Mobius and an unidentified TVA prisoner will go to McDonald’s to see Sophia Di Martino’s Sylvie, his female variant who killed He Who Remains in the Season 1 finale and unleashed the multiverse, and is now working at the one of these restaurants in 1982 Brooklyn. Wright recalled to Fast Company that on the last day of shooting Loki Season 1, the show’s team thought about where Sylvie would go next after “ a decades-long, maybe centuries-long revenge mission,” and Di Martino suggested that her character would “probably be pretty hungry.”

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