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International Business Times UK

Entertainment

Marty Vergel Baes

Logan Paul Admits 'Massive, Massive, Massive' $100M Mistake as Prime Drink Empire Collapses After $1BN Peak

Logan Paul Prime KSI

Logan Paul has admitted that he made a 'massive, massive, massive mistake' by failing to sell part of Prime when the beverage brand was at its peak, and the decision cost him at least $100 million in a missed opportunity (Credit: Logan Paul/Instagram)

Logan Paul has admitted that he made a 'massive, massive, massive mistake' by failing to sell part of Prime or bring in acquisition partners when the beverage brand was at its peak, saying the decision represented at least a $100 million missed opportunity.

The YouTuber made the admission on the PBD Podcast on Tuesday, 15 September, as Prime attempts to recover from a dramatic reversal in fortunes.

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