The best Bluetooth portable speaker market is a ripe one – and while there are some really established players, there's always room for a disruptor. If you're going to make a splash, a big celebrity endorsement might be one way to grab some attention.
Loewe certainly thinks so – it's partnered with football megastar Kylian Mbappe to not just advertise its We Hear Pro speaker, but also to release it with "KM" branding and colours. Mbappe's arguably the best player in the world right now, so it's lucky that Loewe hasn't given him a midding assist.
