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What Hi-Fi?
What Hi-Fi?
Technology
Lewis Empson

Loewe's biggest OLED TV yet is as stylish and expensive as you'd expect

Loewe bild i.77 dr+ OLED TV mounted on the floor to ceiling pole stand

Luxury lifestyle technology brand Loewe has launched its biggest OLED TV yet, and it has an equally large price tag to match. The bild i.77 dr+ is a 77-inch OLED that features an impressive spec list and Loewe's signature luxury design, but is it a good TV?

Starting with the panel, it appears to be a standard OLED likely from LG Display. It supports HDR10, Dolby Vision and HLG as well as a 4K resolution, all fairly standard affairs; we, in fact, wouldn't be surprised if it is the same panel found in either last year's LG G2 or this year's LG C3. That being said, many TVs share panels but offer different performances, and Loewe is promising high contrast and a wide colour spectrum, resulting in a "natural, harmonious picture with pinpoint accuracy."

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