Black has long been the clothing shade of choice for most fashion folk, but that's about to change—and it's all thanks to Loewe. The historic Spanish luxury brand presented its first collection today under the new creative directorship of Jack McCollough and Lazaro Hernandez (formerly co-founders of Proenza Schouler), and the message was clear: colour is officially cool again.
From the show invite and blown-up branding at the venue entrance, to the outfits on the front row and artworks lining the walls, the designers ensured primary brights were front and centre for their Spring/Summer 2026 debut. And naturally, the collection itself provided back-to-back bursts of colour, too—resulting in a veritable masterclass in styling colour the chic, modern way.
