Quick Summary
Loewe has introduced an OLED TV where every panel is individually calibrated by the firm before it is shipped.
Starting at £2,500 / €2,500, the Loewe Antares TV is available in multiple sizes now.
Luxury AV brand Loewe has returned to its roots for its new TV launch, with the Antares OLED set having bespoke customisation befitting of its premium price point.
Each OLED panel, for example, is individually calibrated before it leaves the Loewe factory, while personalisation is possible through optional aluminium overlays and interchangeable design elements.
You can also choose to add a matching Antares soundbar, plus a floor2ceiling or rotating floor stand. Alternatively, it can be wall-mounted with one of the available solutions on offer.
The TV comes in several sizes – 42, 48, 55, and 65-inches – with each offering a 4K resolution with a refresh rate of 144Hz for gaming. Dolby Vision IQ is supported for HDR pictures, as well as Dolby Atmos for sound.
The smart functionality is provided by the Vidaa OS platform, which includes all the streaming apps you're used to – Netflix, Prime Video, Disney+ and Apple TV included. While other streaming options are available too, such as Apple AirPlay and Alexa support.
The optional Antares soundbar adds an 80-watts audio experience, and Loewe's dual channel platform is on board to enable USB video recording through multiple TV tuners. There's timeshift functionality on the set itself, too.
"With Antares, we are introducing the most individual Smart TV Loewe has ever created," said company CEO, Aslan Khabliev.
"For decades, Loewe is synonymous with design, innovation and individuality. Loewe Antares takes that philosophy further than ever before, combining exceptional picture quality, intelligent technology and unprecedented freedom of choice in one beautifully crafted product."
The Loewe Antares OLED TV is available now priced from €2,500 / £2,500. This goes up to €4,000 / £4,000 for the 65-inch model.
