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Fashion Times
Fashion Times
Lifestyle
Hayley Lind

Loewe Ad "Decades of Confusion" Starring Aubrey Plaza and Dan Levy Parodies the Spelling of The Brand's Name

Aubrey Plaza rocks a butter yellow Loewe dress at the 2024 Primetime Emmy Awards. (Credit: Courtesy of Neilson Barnard/GettyImages)

Luxury fashion meets parody in the latest Loewe campaign, a short film titled "Decades of Confusion," starring Aubrey Plaza of The White Lotus, penned by Schitt's Creek's Dan Levy and directed by Black Mirror director, Ally Pankiw.

If, like the rest of us, you've struggled to spell or pronounce Loewe (low-er-vay), the time has finally come to put things right. And we're also pleased to see the designer fashion world, not taking themselves too seriously and more importantly not being afraid to poke fun at themselves.

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