Local tourism is reaping a windfall from the rising popularity of Naga Cave located at Phu Langka National Park in Bung Kan which has become a social media sensation as celebrities and locals flock to see the giant snake-shaped rock.
Hotel businesses, particularly in Bung Khong Long district where the cave is located, saw a surge in bookings as tourists have to spend at least one night to prepare for the four-hour round trip to the visit the cave.
