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The Hindu
The Hindu
National
The Hindu Bureau

‘Load the box’ concept to promote book reading

With book reading habit witnessing a decline in the digital age, Kitab Lovers, an organisation specialising in selling books at affordable costs, has come up with an innovative “Load the Box” concept at its ongoing book fair in Mysuru.

The 9-day-long book fair organized by Kitab Lovers in association with Mysuru Book Clubs 2015 at Nexus Centre City Mall from March 30 to April 7 will feature over 10 lakh new and “pre-loved” books ranging from more than 20 genres.

“What makes the book fair special is its innovative ‘Load the Box’ concept, wherein customers, who visit the fair can make a one-time payment for a box and fill the box with as many books as the box can hold. The boxes are available in three sizes ranging from ₹1,200 to ₹ 3,000,” said statement issued by the organisers.

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